Vice President of Digital and Content Marketing

Job Description

The Role:

The Vice President of Digital and Content Marketing plays a pivotal role in solidifying Las Vegas as the world’s most desirable destination for leisure and business travel. This leader will expand the reach of the brand and introduce Las Vegas to new audiences by being culturally relevant, entertaining, informative, and timely across key digital channels and activations in culture that drive digital conversation and buzz. In leading internal teams and external agency partners, this position will define the strategy, execution, and optimization of digital marketing across all channels, including Website, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), AI Search Optimization (AIO), Database Marketing, Paid Social, New Media Collaborations & Partnerships.

What You’ll Accomplish:
Keep in mind that this list is not all-inclusive.

Drive Content Strategy

• Lead the Las Vegas brand presence across all digital channels, setting channel-specific content strategies and production efficiencies that serve both consumer and business audiences — from high-volume short-form social to long-form video and original podcast programming.
• Direct website content strategy, publishing cadence, and site optimization across multiple domains, with a focus on engagement, lead volume, and discoverability through both traditional SEO and AI search optimization (AIO).
• Own consumer database and email marketing strategy — including content and contact planning — to drive database growth, and integrate paid social campaigns into the broader digital ecosystem to strengthen overall campaign performance.
• Maximize organic content strategies that build conversation and earned reach, and identify emerging distribution channels to reach audiences as they shift platforms.
• Measure, monitor, and optimize performance across all digital marketing efforts.

Manage Partnerships

• Work closely with marketing and advertising leadership to ensure campaigns are coordinated across channels.
• Partner with the analytics team to define success metrics and benchmarks for internal teams and external partners.
• Leverage strategic partnerships and marquee events to extend campaign reach and impact.

Leadership

• Manage internal channel teams and external resources, including advertising agencies and marketing technology partners.
• Develop and maintain executive-ready performance reporting, and regularly brief management on insights, trends, and recommendations related to team effectiveness.
• Lead and motivate a team by creating an inspiring environment and clearly communicating goals and performance expectations.
• Ensure company policies, procedures, and business ethics codes are communicated and followed within the team.

What We’re Looking For

• Bachelor’s Degree in marketing or related field, or high school diploma (or equivalent) plus 4 additional years equivalent job-related experience.
• 8+ years demonstrated experience marketing a premium hospitality brand, destination or lifestyle brand, 5+ years leading a team.
• Advanced proficiency in the use of AI tools to design, optimize, and integrate solutions for complex tasks and workflows, driving significant improvements in work quality, efficiency, and data-informed decision-making, and serving as a resource to others on effective and responsible use.
• Brand savvy, with the ability to blend marketing skills and digital channel knowledge with a passion for the evolving digital landscape and consumer behaviors.
• Solid track record for developing and implementing multi-channel digital strategy.
• Strong interpersonal and partnering skills, and ability to achieve results with diverse groups.
• Ability to drive results under pressure, meeting multiple and sometimes conflicting deadlines.
• Keen knowledge of the digital marketing landscape and evolving trends, familiarity with tourism, convention, and agency management experience preferred.
• Intermediate proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Must have or be able to obtain a US Passport with ability to travel as needed.
• All LVCVA Ambassadors are expected to demonstrate “Do the Right Thing”, “Vegas for All”, and “Be Extraordinary” by acting with integrity, fostering an inclusive and welcoming environment, and delivering exceptional service in everything they do.

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]

EXECUTIVE-CLASS BENEFITS

Your total compensation at the Authority includes not only your salary, but also the following benefits. These benefits increase your total compensation from 30 to 40 percent.

NEVADA PERS RETIREMENT PROGRAM

• 100% employer paid
• https://www.nvpers.org

NO SOCIAL SECURITY TAXES WITHHELD

INSURANCE - 100% Employer Paid

• Medical/Dental/Vision/Rx (employee and dependents)
• Life Insurance - $15,000 plus an amount equal to your annual base salary up to a max of:
  • $400,000 for Chief
  • $300,000 VP and SVP
• Long-Term Disability (LTD) Insurance

VOLUNTARY INSURANCE - 100% Employee Paid

• Life Insurance
• Supplemental Insurance
• Long-Term Care Insurance
• Flexible Savings Accounts (FSA & Dependent Care FSA)
• Pet Insurance

PERSONAL TIME OFF (PTO)

HOLIDAYS

• 13per year, includes birthday

DEFERRED COMPENSATION (IRS section 457)

ANNUAL MERIT INCREASE - July

• Ambassadors are eligible for an increase to base pay based on achievement of performance measures.

PERFORMANCE INCENTIVE

• Ambassadors are eligible for a performance bonus based upon achievement of goals and successes.

CAR ALLOWANCE

• Monthly allowance based on position

OTHER

• Employee Assistance Program
• Education Assistance

NOTE: Benefits subject to change based on the discretion of management